Naked juice re-branding

Naked Juice is an American brand that produced juices and smoothies. I created a re-branding for the company which focuses on a less is more mindset. Simple, minimalistic and fresh packaging with a playful twist.

The new Naked juice bottle is a recycled plastic with a detachable cardboard label as a playful added value. The front of the label showcases the logo, the juice flavour, and a cutout of the main fruit ingredient. Printed on the back of the label, the consumer can easily see an ingredient list of that same juice. The label also contains a finger holder on the bottom so the juice can simply be held using the label.

This assignment was created as a project for KEA to re-brand the American Naked Juice company https://www.nakedjuice.com